MODERN RASCALS PRIVACY STATEMENT
----
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from modernrascals.ca (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, expiry dates, CVV/CVC or PayPal information), email address, and phone number. We refer to this information as “Order Information.”
We do not purchase any offline data or other data sources.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to process, fulfill, and ship any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address and geolocation), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We also use Device Information that we collect combined with how our customers browse and interact with the site to drive our retargeting advertising. We limit this advertising to the North American market, although the information is collected for all visitors who visit our site.
Email marketing (if applicable): With your explicit permission (you must opt-in), we may send you emails about our store, new products, and other updates. You can withdraw your consent at any time by using the unsubscribe link included at the bottom of every email or by emailing us at hello@modernrascals.ca
We may also use your personal information (name and email address) to send abandoned checkout emails (per transaction). Note that receiving this email does not mean that you have been added to any marketing or email lists, and is a separate process from email marketing.
SMS Marketing (if applicable): With your explicit permission (you must opt-in), we amy send you SMS messages about our store, new products, sales, abandoned carts/checkouts, and other updates. You can withdraw your consent at any time by using the unsubscribe text included in every SMS message or by emailing us at hello@modernrascals.ca
The website uses cookies to help keep track of items you put into your shopping cart including when you have abandoned your cart and this information is used to determine when to send cart reminder messages via SMS, provided that you have opt-ed into SMS Marketing.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.
For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We use 3rd party applications within the Shopify ecosystem to provide the best possible customer experience and to fulfill expected functions. For example, we may share order-specific Personal Information with 3rd party applications to ship orders, assign and track loyalty reward points, use geolocation to detect the appropriate currency to display, provide a wishlist feature, etc.
We use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Google Adwords to provide keyword search-based ads. Google Adwords uses cookies to track conversions, and so that we can analyze and evaluate the effectiveness of our advertising. We do not use any personalized advertising (remarketing/retargeting) via Google Adwords. You can also opt-out of Google Adwords here: https://tools.google.com/dlpage/gaoptout.
We use Facebook's Pixel to help us analyze the success of our marketing and advertising campaigns, as well as to provide retargeting advertising services (to customers who have viewed products or added them to their cart) --you can read more about how Facebook uses your Personal Information here: https://www.facebook.com/policy.php.
We use Pinterest's Pixel to help us analyze the success of our marketing and advertising campgians, as well as to provide retargeting advetising services (to customers who hvae viewed products or added them to their cart) --you can read more about how Pinterest uses your Personal Information here: https://policy.pinterest.com/en
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Data sharing excludes SMS opt-in data and consent. The above excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information unless we are otherwise required to by the Canada Revenue Agency.
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@modernrascals.ca or by mail using the details provided below:
Modern Rascals 1702 Queen St W Toronto ON M6R1B3
Last Updated: September 3rd, 2023
