MaMidea Natural Woolies Clothing

Babyidea Ltd is a family Scandinavian owned company. Our office is located in Helsinki area, Finland. 

MaM Natural Woolies are made from a heavier weight custom spun and knit woolen rib fabric. Coming in at 380gsm, this fabric is almost double the weight of common Canadian merino woolen fabrics and so falls less on the thermal base layer side of clothing.

Design and Production

ManyMonths® and MaM® offer comfortable and innovative garments for children and their parents. All the garments are made of sustainable materials with happy colours and timeless design. Our products are designed in Scandinavia, Finland, and manufactured in China in fair working conditions.

Our inspiration comes from the Scandinavian environment, the experiences of the wise women in our families, the wishes of our precious children and the urge of getting back to nature. The underlying idea of MaM® Design is to offer products supporting an attachment parenting lifestyle, valuing the nature around us and bringing the joy and comfort only the most wonderful materials can bring to both babies and parents alike.

Many Months and Years of product Development

We are committed to ongoing product development. ManyMonths® and MaM® items are carefully designed to fit children's needs in the different stages of their development and the whole motherhood. Our products grow along your child, transitioning and adapting from month to month, and even years. We engage babies and parents in new projects, we use and wash and evaluate samples ourselves, and we listen to feedback from all the countries where our products are sold.

The Designer

MaM® Design’s head designer Bettina Lindblom, the original founder of MaM® and ManyMonths®, has three children of her own. Bettina is a textile designer and inventor with more than twenty innovation patents granted and a background in child education and social psychology. Her office is running on pure wind energy and she has three children of her own. In her she places high emphasis on comfort, versatility and ecology.

She loves the creative process in all its stages and our products may start out as brief sketches on today's newspaper drawn in the silence of the night, from which they turn into small patterns cut from kitchen towels and long written explanations or brainstorming sessions with her MaM® design team. From the early stages the route to the finalized product is long and involves many other dedicated and skilled people, all as valuable to the process of providing you with the high quality products we are proud to offer.

Respecting Ethical and Ecological Values

Our sewing facility is a GOTS-certified, eco-friendly, Scandinavian-owned company founded in 2004 leading the way in ethical textile manufacturing. We are cooperating very closely with our coordinators at the sewing facility and usually communicate with them every office day by email and Skype throughout the year.

All members of the sewing facility staff are 21+ years of age. The working days are eight hours long as here in Finland and the employees are paid at least 20% more than local wages. They have health insurance and 3 months of maternity leave paid by the company, no forced overtime and a minimum of six full days off each month. A nourishing lunch is served daily. The facilities are light and modern, the machinery professional and cleaning is done very frequently to keep the air fresh.

Our facility is paying special attention to safety concerns, both at the workplace and in the use of fabric dyes, and they only work with dye houses that have been tested for harmful substances. The Öko-Tex Standard 100 is followed and lab tests are frequently conducted by SGS to ensure that no harmful dyeing agents have been added during the manufacturing process.

When you buy a MaM® Design product be assured that you have made a good choice. We care and we are happy to know that you care too. About making a difference. About making a natural choice. About supporting ethical manufacturing. About safety, and about the happiness of your child. Knowing that your baby will be comfortable, enjoying the best materials and products that are designed by a mother and tested by families. Like you. Like us. Caring for our world - together.