What are cookies
Cookies are small pieces of text sent by your web browser by a website you visit. A cookie file is stored in your web browser and allows the Service or a third-party to recognize you and make your next visit easier and the Service more useful to you.
Cookies can be "persistent" or "session" cookies.
You can read more about Cookies in this Wikipedia article.
When you use and access the Service, we may place a number of cookies files in your web browser.
We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:
What types of cookies do we use?
We use four types of cookies, which we describe in this section.
- Essential – cookies that are essential to provide you with the services you have requested. For example, these include the cookies that make it possible for you to stay logged into your account and keep your cart between sessions. If you set your browser to block these cookies, then these functions and services will not work for you. In particular, we won’t be able to save your preferences about cookies.
- Performance - cookies which measure how often you visit our sites and how you use them. We use this information to get a better sense of how our users engage with our website and products and to improve our sites and so that users have a better experience. For example, we collect information about which of our pages are most frequently visited, and by which types of users. We also use third-party cookies to help with performance. For example, the Google Analytics cookie gives us information such as your journey between pages and whether you have downloaded anything (details of how to opt out of it are below).
- Functionality – cookies that are used to recognize you and remember your preferences or settings when you return to our site so that we can provide you with a more personalized experience. For example, if you are based in the United Kingdom, we will remember this and make sure that the website displays prices in GBP.
- Advertising – cookies that are used to collect information about your visit to our site, the content you have viewed, the links you have followed and information about your browser, device, and your IP address. We have set out more details on this below. This is required for all web analytics, media campaign measurement (conversion rates, etc.), downstream big data analysis, and ultimately insights about the performance of our marketing and advertising efforts.
The advertising techniques we use do not collect information such as your name, email address, postal address or phone number. We sometimes use information such as your IP address and browser type. This information allows us to evaluate the success and performance of marketing initiatives including online advertising and email marketing campaigns.
For example, we place a pixel on our web pages that allows Facebook to place cookies on web browsers. When a website visitor who uses Facebook returns to Facebook, Facebook can identify them as part of a group of people who have viewed products, added them to the cart, made a purchase, etc. Facebook can then serve these people with marketing messages from us. The data that can be obtained from a visit to Modern Rascals is limited to the URL of the pages that have been visited and, in some cases, the status of any unfinished or completed commercial transactions undertaken with us, together with the limited information a browser might pass on, such as its IP address. If you are a Facebook user you can opt out by following the link below.
How to manage advertising cookies
You can find information about how to opt out of the cookies provided by our key partners here:
- Facebook Pixel - advertising cookie / How to Opt Out
- Google Ads - advertising cookie / How to Opt Out of Ad Personalization
- Google Analytics - performance cookie / How to Opt Out
It is also possible to stop your browser from accepting cookies altogether by changing your browser’s cookie settings. You can usually find these settings in the “options” or “preferences” menu of your browser. The following links may be helpful, or you can use the “Help” option in your browser. Keep in mind that turning cookes off may impact your user experience on our website.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari web and iOS
If you would like to contact us about cookies please email email@example.com
Last updated: August 2nd, 2018